Benefits:

401(k)
401(k) matching
Company parties
Competitive salary
Dental insurance
Health insurance
Paid time off
Vision insurance
Wellness resources

About the Company:

A leading insurance restoration company, DRYmedic Restoration Services Franchisor Office in Bloomfield Twp, MI, is seeking a Marketing Director to drive brand awareness, lead generation, and business growth across multiple franchise locations. This role is critical in supporting new franchisees with their marketing campaigns and onboarding to ensure a strong local presence.

Position Overview:

The Marketing Director develops and executes strategic marketing plans to drive franchise growth, customer acquisition, and brand awareness. This role oversees national marketing initiatives, optimizes digital and traditional marketing strategies, and ensures brand consistency across all locations. The ideal candidate has franchise marketing experience, expertise in digital and traditional marketing, and a data-driven approach to performance analysis and continuous improvement.

Key Responsibilities:

Marketing Strategy & Execution

Develop and implement marketing strategies to enhance brand awareness and lead generation.
Oversee SEO, PPC, social media, email, and traditional marketing efforts (direct mail, print, sponsorships).
Analyze market trends, industry shifts, and competitor strategies to refine campaigns.

Franchise Marketing & Brand Management

Support franchisees with marketing strategies, ensuring brand consistency.
Develop and distribute marketing assets, toolkits, and best practices.
Guide franchisees in executing localized marketing campaigns.

Lead Generation & Customer Acquisition

Implement data-driven strategies to optimize customer acquisition.
Strengthen partnerships with insurance providers, property managers, and referral sources.
Align marketing efforts with sales objectives to maximize ROI.

Content & Digital Presence

Oversee website updates, blogs, video content, and social media engagement.
Manage reputation across platforms and adjust campaigns for better lead quality.

Marketing Analytics & Budgeting

Track key marketing KPIs to measure success and optimize strategies.
Manage the marketing budget to maximize impact and cost-effectiveness.
Provide performance reports and insights to senior leadership.

Qualifications & Skills:

3+ years of marketing experience in the insurance restoration industry.
Experience in designing, socializing, and executing annual brand marketing plans.
Strong ability to develop reports and presentations that highlight brand performance, department programs, and key successes.
Proven experience forecasting, tracking, and maintaining an annual marketing budget.
Experience managing direct reports and leading a team effectively.
Franchise system marketing experience preferred.
Self-motivated, confident, and influential with a strong ability to drive results.
Strong executive presence and high attention to detail.
In-depth knowledge of digital marketing, including the ability to interpret SEO, PPC, remarketing, and display campaign results.
Proficiency in Microsoft Office, Google Analytics, Canva, and Adobe Creative Suite.

Salary & Benefits:

Salary Range: $70,000 - $90,000
Competitive benefits package

Compensation: $70,000.00 - $90,000.00 per year

More Than Just a Restoration Company — We’re People Helping People

When disaster strikes, people need a team they can trust to help them through the aftermath. That's where DRYmedic Restoration Services comes in. At DRYmedic, we believe that even small losses have a powerful effect on our clients, their families, and beyond — which is why we are 100% devoted to assisting home and business owners throughout this period of recovery.

Our team of professionals understands the importance of a quick response, and we work tirelessly to ensure that our client's property is restored to its pre-loss condition with the utmost care and attention to detail. We are committed to providing exceptional service and support to help our clients get back to normal life as soon as possible.

If you're passionate about making a meaningful difference in people's lives and being part of a dedicated team, DRYmedic Restoration Services is the place for you. We are seeking talented individuals who share our commitment to delivering exceptional service and helping others in their time of need. Join our team and contribute to the vital work of restoring homes and businesses, making a positive impact in the lives of our clients and communities.

^{This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to Drymedic Restoration Corporate.}

(if you already have a resume on Indeed)